![](https://static.wixstatic.com/media/306c5d_b8b4e74bbaab41e59918f6b7588e332b~mv2.jpg/v1/fill/w_147,h_37,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/306c5d_b8b4e74bbaab41e59918f6b7588e332b~mv2.jpg)
Crush and Dia de los Muertos
Shrine Display
Objective: Create a large 360 degree shoppable Crush display to place in Hispanic supermarkets during the Dia de los Muertos holiday season inspired by the creative designed by the agency for the campaign (see last photo).
Shutterstock had limited selection of art for what I needed to create this piece, so I had to make most of it myself. I drew all the Mexican folk art-style tin frames in Photoshop and photographed the shrine window contents with items I had around my house.
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I drew the Mexican folk art flaming heart tin sculptures on top of the hutches in Illustrator and Photoshop. I created the papel picado flags in Illustrator. I chose to include marigolds and paper flowers in the design which are traditionally used during Dia de los Muertos.
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CLICK ON PHOTOS FOR A SLIDESHOW.
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Client /
Crush
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Role /
Art Direction
Production
Agency /
Group360 Worldwide
Year /
2015
![Crush Dia de los Muertos - Mockup](https://static.wixstatic.com/media/306c5d_f97ec12d4e8e4bc5b9bfce4c59cce101~mv2.jpg/v1/fill/w_147,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/306c5d_f97ec12d4e8e4bc5b9bfce4c59cce101~mv2.jpg)
Shrine Display top view
![Crush Dia de los Muertos](https://static.wixstatic.com/media/306c5d_c67c5a1f00314dfea9de673a147880ea~mv2.jpg/v1/fill/w_147,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/306c5d_c67c5a1f00314dfea9de673a147880ea~mv2.jpg)
Sacred Heart tin folk art accent
![Crush Dia de los Muertos](https://static.wixstatic.com/media/306c5d_c6bdad54bb8c42f5b26a20fb7f084f0d~mv2.jpg/v1/fill/w_147,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/306c5d_c6bdad54bb8c42f5b26a20fb7f084f0d~mv2.jpg)
Support base with tin folk art look for the burning heart sculpture, that when folded, created a box.
![Crush Dia de los Muertos](https://static.wixstatic.com/media/306c5d_e585900604fc46a3b0e7523048b999a4~mv2.jpg/v1/fill/w_147,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/306c5d_e585900604fc46a3b0e7523048b999a4~mv2.jpg)
Base piece of display with shrine contents I photographed at home with items I had around the house. I created the wood box and tin frame in photoshop to surround them.
![Crush Dia de los Muertos](https://static.wixstatic.com/media/306c5d_0af1fc67a6d0406383589a6c9e421fd1~mv2.jpg/v1/fill/w_147,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/306c5d_0af1fc67a6d0406383589a6c9e421fd1~mv2.jpg)
Header detail
![Crush Dia de los Muertos](https://static.wixstatic.com/media/306c5d_243e9f6e60d94dd6a88a0170d794eb52~mv2.jpg/v1/fill/w_147,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/306c5d_243e9f6e60d94dd6a88a0170d794eb52~mv2.jpg)
Detail of papel picado flag
![Crush Dia de los Muertos](https://static.wixstatic.com/media/306c5d_ba2a700cd09a4a4e89390d02f43dbff9~mv2.jpg/v1/fill/w_147,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/306c5d_ba2a700cd09a4a4e89390d02f43dbff9~mv2.jpg)
Crush Dia de los Muertos campaign key visual from creative used as inspiration for display design.