Noble Rey Brewing Co.: Vol. 3
3rd Anniversary Event Graphics
For Noble Rey Brewing's 3rd anniversary, they wanted to continue the comic book cover theme they had been using for previous years. The Avengers: Infinity War movie had come out a few months before. The owner wanted to pay homage to the famous Infinity War comic book cover for this project.
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I created Marvel characters out of Noble Rey characters and had way too much fun doing it. The arch enemy of the Avengers, Thanos, would be played by new character Aleister Crowler. When customers wanted to take some product home, the brewery would can a crowler on the spot and slap a label on it with this character on it, and write in the flavor. Aleister's story was that he was never a fully formed character with a back story. In fact, he was just outlines. This all made him angry and jealous of his Avenger foils.
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The center of the comic book cover was Aleister wearing the Infinity Gauntlet surrounded by the newly created Avenger characters. The owner wanted to use this poster to also announce that four older flavors would be going away because of Thanos' finger snap. Those four characters were shown to be fading in the background.
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I created a poster, as well as print and social media banners, glasses, beer cards, bar signs, and several character t-shirts to be printed live during the event.
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CLICK ON PHOTOS FOR A SLIDESHOW.
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Client /
Noble Rey Brewing
Role /
Design/
Art Direction
Year /
2018
An homage to the classic Marvel comic book cover for Avengers Infinity War.
The event was teased with social media artwork asking which heroes would emerge from Thanos/Aleister's finger snap.
The event was teased with social media artwork asking which heroes would emerge from Thanos/Aleister's finger snap.
All the Noble Rey turned Avengers characters on a banner.
A comparison of the original characters and how I turned them in to Avengers.
The glassware mechanical for the special 3rd anniversary glass one could only get by attending the event.
A banner was made of the comic book poster.
Banners from the Star Wars and Avengers promotions up in the brewery.