Dr Pepper Heartland
Channeling Dr Pepper's look and feel of the 50's and 60's, the Heartland campaign brought back the mint green with red and yellow accents as well as the phrase, "The Friendly Pepper-Upper."
Several displays were designed to compliment the retro POS and packaging from creative (see last photo), including a large vintage truck that would hold trays of Dr Pepper like the old delivery trucks, a vintage vending machine and a quad display that tucks inside stacks of 12-packs on a pallet.
I drove down to Waco to the Dr Pepper Museum for inspiration. I photographed the delivery truck outside and the vending machine inside. I used those photos to create these displays. The truck outside was quite rusty and old, so it required quite a bit of retouching, but it all helped with the authenticity.
The vending machine was a challenge because each piece of the display was only one spot color. In order to add branding to all the valuable real estate on the sides, I used a darker shade of the mint green pantone color covering those pieces.
CLICK ON PHOTOS FOR A SLIDESHOW.
Dr Pepper Snapple Group
A vintage Dr Pepper delivery truck welcomes visitors to the Dr Pepper Museum. I used my photographs of this vehicle to accent the truck display.
Mockup top/side view
Mockup side view
Mockup front and back view
A vintage vending machine from the Dr Pepper museum that was the inspiration for the vending machine display.
Front and side views of the vending machine mockup
Close up of vending machine display details
Pallet render of the Dr Pepper Quad Display
Bringing back the mint green with yellow and red accents for the Dr Pepper made with real sugar packaging, vintage logos completed the retro look.